MM World

Es gibt keine Resultate

4 Max Mara
Mm World Max Mara

Max Mara, in collaboration with Collezione Maramotti, is delighted to present Microclima.

Microclima is the permanent site-specific work created by French artist Eva Jospin for the terrace of the Max Mara flagship store in Corso Vittorio Emanuele/Piazza del Liberty, Milan.
Enhancing the interior space of the store and juxtaposing it with the open space of Piazza del Liberty, the work stimulates reflection on a different perception – natural, physical, poetic – of space.
Microclima consists of a glass and metal greenhouse structure that encloses a world that is both intimate and closely connected to the outside world, with a vision that changes from day to night and with the seasons.

Maxmara Wif B Max Mara

Lili Reinhart is the new Max Mara Face of the Future Award® 2022.

All eyes were on Lili Reinhart as the actress received the award on 28 October during the Women In Film Gala at the Beverly Hilton Hotel in Los Angeles. Women In Film is a non-profit organisation engaged in the promotion of equal opportunities for women, sponsoring creative projects by female artists and supporting and promoting the representation of women in all forms of media worldwide.

Discover more
News Mm World Max Mara

Max Mara’s Spring Summer 2023 Runway Show - The Blue Horizon

The Riviera style started on the sunny beaches of the 1920s. Timeless muses and icons like Renée Perle and Eileen Gray evoke its spirit by embodying the fashion and architecture of that decade. The Max Mara Spring/Summer 2023 collection is inspired by these archetypes.

Fw22 News Max Mara

Max Mara Fall-Winter 2022 Runway Show

Max Mara Fall Winter 2022 celebrates Sophie Taeuber-Arp, a true modernist who manages to add a sense of magic and mystery to everyday objects. The marionettes and costumes designed by the artist for her most famous work, “King Stag” exude energy and and kinetic spirit. Fairy-tale characters suspended between animal and robot worlds, which inspire the powerful, surprising silhouettes of this new collection, that speaks the language of the modern elegance of Max Mara.

Advss22 Campaign Max Mara


In the Max Mara Spring Summer 2022 campaign the models capture the spirit of Françoise Sagan, writer of the Beat Generation mostly know for her iconic work 'Bonjour Trsitesse'. The collection is created around Sagan’s own style: easy beatnik chic and workwear classics re-imagined with prêt-à-porter finesse.

Venice (1) Max Mara
Fw21 Campaign Max Mara


The Max Mara woman is like a queen.

The Fall-Winter 2021 advertising campaign pays homage to the Max Mara woman and the journey she has been on since 1951. Photographed and directed by Steven Meisel, it celebrates a variety of cultures and different ages. Featuring Chloe Oh, Amar Akway, Sofia Steinberg, Jits Bootsma, Mona Tougaard and Malgosia Bela, the cast reflects the global family that the Max Mara woman of today belongs to.

News Runway Show Ss22 Max Mara

Max Mara Spring Summer 2022 Runway Show

The Max Mara Spring Summer 2022 show transports us to the world of Françoise Sagan and that summer in the 1950’s when, as a rebellious teenager, she wrote her literary masterpiece, "Bonjour Tristesse", and became a superstar in the intellectual firmament that held the Beat Generation in its thrall.
The Spring Summer 2022 Collection evokes classic workwear with an upscale prêt-à-porter flair. Styles feature precise contrasting seams on gathered canvas, impeccable poplin and denim. Tank tops and masculine-style sandals with chunky soles complete the bad girl look. Sometimes-embroidered chiffon with delicate feathers counterbalances the workwear style.
The colour palette ranges from sand and tan to navy blue and black, enhanced by yellow and orange accents recalling sunlit beaches. Beach umbrellas are the inspiration for laid-back complete looks in boldly striped canvas.

Maxmara Wif C Max Mara
Maxmarass21 Max Mara

Max Mara Resort 2022 - Local Color

The Resort 2022 Local Color Collection is set against the picturesque backdrop of Ischia. The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories “Local Color”, from which the collection takes its name. Symbols of Capote’s narrative are his “swans”, beautiful women who led a glamorous life in search of perfection. With this collection Max Mara is seeking to appeal to a new generation of swans, today’s working women with different, yet equally glamorous lives. The film of the collection is directed by Ginevra Elkann, a director and niece of Marella Agnelli, one of Truman Capote’s “swans”.

Maxmaraai21 Max Mara

Max Mara Fall Winter 2021 Runway Show

The Max Mara woman is like a queen. Britannic style with an Italian accent. Authentic and sometimes eccentric, it’s been a recurring theme at Max Mara right from the start and it’s the backbone of this anniversary collection. New must-haves include the oversized bomber jackets and "thornproof” jackets in incredibly soft alpaca wool with utility pockets. To be worn with kilts, thick socks and sturdy shoes. And to complete the urban-county mix, there are impeccably tailored suits in tattersall checks, chic graphic tartans, oversize aran knits, velvet elbow patches and jaunty jabots in organza.

Nightwalk Mm Max Mara
Max Mara Cameluxe Max Mara

Cameluxe Ultra-fine insulating technology. Made in Italy from the Existing Powered by Imbotex Lab

CAMELUXE is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption.

Discover more
Banner Mm World Max Mara

Max Mara Spring Summer 2021 Runway Show

Rebirth, renewal and reconstruction. New silhouettes captivate the runway: short and snappy, long and voluminous. Sleeves are slashed right through. Richly gathered necklines are scooped or run straight across, like a cinquecentesco portrait. The painterly palette blends ochre, umber, sienna, lamp black and white with smudges of subtle colour, like the powdery pastels of an Umbrian affresco. Max Mara's modern alchemy captivates the Spring Summer 2022 runway.

Maxmara Emma Talbot Art Prize Mobile News Max Mara
Maxmara Ai20 A Max Mara
Maxmara Pastel Army D Max Mara
Maxmara Sharpest Cuts F Max Mara
Maxmara Wif B Max Mara


Gemma Chan is the recipient of the Women in Film Max Mara Face of the Future Award 2020

Cover Hp Max Mara
Helen Cammock Che Si Puo Fare Installation View Stephen White (3) 1 Max Mara
Prefall A 420x420 Max Mara
Tuxido A 420x420 Max Mara
Cover Video Max Mara

#Max Mara Resort 2020 Runway Show

In the 30th anniversary of the fall of the Berlin Wall, Max Mara salutes the renaissance of this great city with a special fashion show. An exclusive venue: the Neues Museum in Berlin which hosted a Runway Show for the very first time.

Feel the Show
Cover Videoute Colo Max Mara
Wif 1 800x800   Wif Copia 2 Max Mara
Zendaya spotted in a total red look from the #MaxMaraFW19 collection. Zendaya indossa la collezione Max Mara MaxMaraFW19
Mmw 1 800x1381 Max Mara
Irinashayk 1 800x1202 Max Mara
A Max Mara

Max Mara's Face Of The Future 2019: Elizabeth Debicki

It’s award season in Los Angeles. At The Beverly Hilton Hotel the stars were out this week for Elizabeth Debicki, the latest mega-star in the making, to be recognised by the Women In Film Max Mara Face Of The Future Award®.

Spring Summer 2019 Campaign Max Mara
Hight A 800x1199 Max Mara
002 Spl5049029 001 Max Mara
Hight B 800x1199 Max Mara
003 Gettyimages 1068503042 Max Mara
006 Sfilata Max Mara
007 Img 3035 Max Mara
004 Nancy Pelosi Max Mara
005 Adv Copia Max Mara

10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

027 Eventi Art Prize Max Mara
010 Eventi   Coats Seoul Max Mara
011 Sfilata Copia Max Mara
008 Img 3036 Max Mara
009 Gettyimages 1052781286 (1) Max Mara
018 46237600 216505789284531 2079376308130783377 N Max Mara
014 Eventi   Mosca Max Mara
015 Heritage Copia 7 Max Mara
012 41878100 1981705112122784 8046354982607563082 N Max Mara
013 Adv Copia 2 Max Mara

Contemporary romances

A collection combining a sophisticated essence with true tailoring savoir faire, Max Mara Bridal is the perfect and practical companion to every modern fairy tale. Season after season contemporary classics live alongside new romantic styles with an edge, embellished by precious materials and refined details.

019 47346668 689048881488526 3237834329214047710 N Max Mara
049 Eventi   Berlino Max Mara
Product 2 Max Mara

My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

Show me more
048 Heritage Copia Max Mara
Product 3 Max Mara

Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
021 Eventi I Love Mm Max Mara
020 41281827 1731059210355794 5312219367423054584 N Max Mara
Product Max Mara

101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

029 Eventi   Wif Max Mara
022 Max Mara Teddybear Coat Rosie Huntington Whiteley (web Rights June 2018 To June 2019) Max Mara
023 Spl5048545 017 Max Mara
024 Gettyimages 1066098384 Max Mara
025 Max Mara Teddybear Coat Elsa Hosk (web Rights June 2018 To June 2019) Max Mara
026 Heritage Copia 6 Max Mara
030 Eventi   Pechino Max Mara
031 Heritage Copia 5 Max Mara
032 Spl5044266 006 Max Mara
033 Image1 (4) Max Mara
034 Spl5054407 001 Max Mara
035 Heritage Copia 4 Max Mara
037 Gettyimages 940891128 Max Mara
039 Img 4568 Max Mara
040 Spl5037159 004 Max Mara
041 Eventi   Tokio Max Mara
042 Heritage Copia 3 Max Mara
045 Heritage Copia 2 Max Mara
044 Gettyimages 958578712 Max Mara
043 Gettyimages 927345540 Max Mara
046 Spl5054135 006 (1) Max Mara
050 Eventi Monopolis Max Mara
051 Heritage Max Mara